Saturday, 1 August 2015

23 Alternative Careers for Celebs.

Ever wondered what a famous actor or a star cricketer would do if they weren't doing their day job
We did too. And after some intensive thinking we came up with these lucrative career options for our beloved celebs. 

Amitabh Bachchan - Radio Jockey


















Not many know that Mr. Bachchan initially nurtured the dreams of being an RJ for All India Radio. So it makes sense to see him as a star RJ whose rich baritone voice would rule the radio waves.  



Alok Nath - Spiritual Guru on TV
















The sanskari man of Indian cinema has figuratively been a father to all cinemagoers. So we won't be surprised that in an alternate life he would have been the face of Sanskar TV.

Shah Rukh Khan - Public Relations Officer/Crisis Management Expert

Epic Burn, SRK.



















The king of romance's razor-sharp wit has put many prying journalists in their place. We're sure he could just talk and keep countless MNCs out of trouble. In fact, Maggi would kill to have him on board right now.

Anil Kapoor - Wigmaker
















This veteran actor has always had an abundance of body hair. If he weren't acting, he could improvise and maybe, start a wig making business. Needless to say he would never run out of raw material.

Salman Khan - Painter

He put so much effort in it. The painting we mean. Not his body.























Never mind his seeti maar films. We think Bhai could rake in millions by working his magic on the canvas. Besides painting would keep him out of trouble too. 


Abbas-Mustan - Laundry and Dry cleaning Service Providers




These bros love sporting white. Not hard to see them turn their obsession for sparkly white clothes into a business proposition. Heck, we see them becoming the face of Tide in the future.


Karan Johar - Counsellor













He launches newbies and handholds them through their journey into stardom. On his TV show, he plays agony aunt to everyone. Warm, empathetic, intelligent - KJo has everything you need from a professional counsellor.

Ranveer Singh - Male Stripper
















Clothes just seem to repel this star. So it makes sense if he started getting paid for taking them off. We know the ladies would love that. PS: Somebody just cast him in the remake of Magic Mike already.


Aamir Khan - the next trustworthy politician


















Move over Kejriwal, Aamir is here. He cares. He is conscientious. He wants to make a difference as seen on Satyameva Jayate. So, we won't be surprised if the world would have known Aamir as the rare honest and hardworking Indian politician.

Hritik Roshan - Champion Thumb Wrestler





















Hritik can pack a punch with his extra thumb. We think his extra thumb would make him a champ at thumb fights. In fact, with him as the face, thumb fighting could become as big as the IPL.

KRK - News Anchor

He looks delighted by our proposition. 












Arnab Goswami, we've found your match. KRK is loud, angry, annoying and loves hogging the spotlight. It's a surprise that this washed out actor isn't already playing a news anchor for some channel.

Sonu Sood - Gym Instructor






















He's well-built, buff and a little gruff. So if he weren't facing the camera, Sonu would be the guy that urges you to do some extra squats. 

Amrish Puri - A Really, Really Mean Teacher

















This late actor could strike terror in any heart. Just like some of the really mean teachers you had in school. In fact, we can hear him take out a wooden ruler right now. *passing out of fear any moment now*

Rakhi Sawant - Politician


She looks angry already,



























She loves starting controversies. She has a strong distaste for common sense. And even though her last election outing was a failure, we can bet with time she'd find her place in the government.

Rahul Yadav - The new Rakhi Sawant

Enough with the chest thumping already, Rahul.













This Housing.com whiz kid has been in the news not for his work but his temper tantrums and his incessant need to hog the limelight. So if he weren't coding, he'd sure be in the same league as Rakhi Sawant. 

Deepika Paduoke - Badminton Player


















Maria Sharapova, take a walk. This Bollywood diva was a killer badminton player and if she weren't acting, she would be a smashing success on the court.

Rahul Dravid - Yoga Guru

























The Wall of Indian cricket, Rahul was a symbol of composure. He never ever lost his cool. Hard not to see him as the guy who keeps our hotheaded nation calm and healthy. Say Ommmmmmm, peeps.

Ram Kapoor - Sumo Wrestler

No heavy lifting required for the part.



















You don't have to stretch your imagination too much to see this TV star take up this role.

Madhavan - IT Guy


























This man radiates intelligence. He's got the guy next door looks plus the right amount of shyness. We think this Southern star in some other life could have passed for the geeky engineer friend we all have.

Bappi Lahiri - Jeweler


He also has solid financial advice for you.




















Need we say more?

Farhan Akhtar - Nuclear Scientist or Superhero, no really.

















Farhan can write, sing, act, dance and direct. We think he was born with a midas touch and he could take up any profession and nail it. Heck, we won't be surprised if Farhan becomes the leader of the Avengers.

Sunny Deol - Earthquake Machine

Doing some serious damage right now.




























This man sent tremors through earth with those moves. Pakistan, don't brag about them nukes again. We've got a secret weapon up our sleeves. #OkBye

Wednesday, 29 April 2015

Memes and GIFs for content strategy.

As per our discussion, memes, gifs and anything that gets traction on the social space should be part of our content strategy.

While I like memes for their versatility, I think GIFs have some virtues since they offer motion, are more dynamic and can be hosted on Twitter too. Since we will be using our own footage, we can upload those gifs as videos on vine and Instagram too.

Here are some memes I created for Dum Laga Ke Haisha. They basically riff on the scenes and dialogues of the movie. The overall look isn't that great because of my limited Photoshop skills.

The first one riffs on one of movie's line where the mother advises her daughter on how to woo her man.



The second meme is about what average Indian men and women expect from a relationship and what they get. It's more on the lines of the popular expectations/reality type memes. 



Here are a few GIFs I created to show the kind of stories we can run on our content platform. 

Story title:

10 SRK GIFs that sum up the way your life goes.


What you say to a new crush inside your head every time you say goodbye.




 How you bae will react if she found out you put her on hold to talk to a female colleague.



What you want to say that colleague who keeps bossing everyone around.


(Of course, all the lines should be in Hindi but the clips online had subtitles on them already.)

In addition to this, I think apps like Dubsmash should be a part of our content strategy. The app basically allows you to play any video from YouTube and then, lipsync to it as if you are talking while shooting a video of yourself. Here's one Indian example. Some of them are okay, some of them are really good. Now, imagine what we could do with actual stars.