Memes and GIFs for content strategy.

As per our discussion, memes, gifs and anything that gets traction on the social space should be part of our content strategy.

While I like memes for their versatility, I think GIFs have some virtues since they offer motion, are more dynamic and can be hosted on Twitter too. Since we will be using our own footage, we can upload those gifs as videos on vine and Instagram too.

Here are some memes I created for Dum Laga Ke Haisha. They basically riff on the scenes and dialogues of the movie. The overall look isn't that great because of my limited Photoshop skills.

The first one riffs on one of movie's line where the mother advises her daughter on how to woo her man.

The second meme is about what average Indian men and women expect from a relationship and what they get. It's more on the lines of the popular expectations/reality type memes. 

Here are a few GIFs I created to show the kind of stories we can run on our content platform. 

Story title:

10 SRK GIFs that sum up the way your life goes.

What you say to a new crush inside your head every time you say goodbye.

 How you bae will react if she found out you put her on hold to talk to a female colleague.

What you want to say that colleague who keeps bossing everyone around.

(Of course, all the lines should be in Hindi but the clips online had subtitles on them already.)

In addition to this, I think apps like Dubsmash should be a part of our content strategy. The app basically allows you to play any video from YouTube and then, lipsync to it as if you are talking while shooting a video of yourself. Here's one Indian example. Some of them are okay, some of them are really good. Now, imagine what we could do with actual stars.